Signal & Story
Empire Gym · Bottleneck Assessment 092226
What's stuck, how to fix it, and
Your assessment in one place. Read the three maps in order, then the SEO audit for the detail behind the website fixes.
The assessment
read in order01
The Problem
What's getting stuck
A member's path from first click to cancelled membership, and the stage where nobody notices them leaving.
Open
02
The Solution
The fix, in order
Five phases, from the website foundation to the two-week save to paid ads, each with a way to check it worked.
Open
03
The Result
Is it worth solving?
Four questions answered with your own numbers: the size of the leak, the cost of the fix, ads, and the 1,500 goal.
Open
50/100
Supporting detail · SEO audit
joinempiregym.com, September 2026
Six findings and an 11-step fix plan: the empty sitemap, broken footer links, mobile speed and the missing USPA story.
Open
Annualized bleed
$38.8k/yr
66 members × $48.99 × 12 mo
Conservative return
$7,642/yr
saving 1 in 5 of the 66
Members today
874
summer peak 940
Gap to goal
+626
874 → 1,500 members
Verdict
PRESCRIBE
The leak is real (~$38.8k/yr on the numbers you gave us) and the fix is the cheapest thing on the list. Close the back door first. Pricing, ads and the 1,500-member goal all get easier once members stop leaving unnoticed.